The Galaxy Z Fold 2 Thom Browne Edition is not the first Samsung device created in collaboration with the fashion house of Thom Browne. It is the result of the incredible work of two companies from very different areas: technology and fashion. Despite their different backgrounds, they share a common philosophy, as lead designer Henry Hongmin Kim put it in a recent interview. He stated that it was their ability to stand out from the crowd that made the appearance of such a futuristic and at the same time classic device possible.
Given that the two industries are very different, from the materials used to the manufacturing processes, according to Henry Hongmin Kim, it was very important for both companies to work closely together to understand these differences before embarking on the development of the first special edition device. By taking into account previous experience and finding new solutions, the whole team worked hard to create the Galaxy Z Fold 2 Thom Browne Edition.
And what was the result? A device with a design that is more premium and complete than any other smartphone design. It has the Thom Browne logo and the brand’s signature stripe which, due to an innovative technique, seems to have the texture of fabric. But not only the device itself received a signature design, but also the charger, the Galaxy Watch 3, and the Galaxy Buds Live. To create a sense of unity, they also introduced new lock screen options, icons, photo filters, and more.
When asked about the target audience for the Galaxy Z Fold 2 Thom Browne Edition, Henry Hongmin Kim said that the device is for anyone looking to experience the best of both technology and fashion. Obviously, this refers to those who can spend $ 3,299 on that feeling of exclusivity.