Over the past year, Samsung has been doing its best to expand its mobile processor business. And the appearance of Exynos processors in various Vivo smartphones released in 2020 is one of the results of its efforts. Despite this, the company's market share declined in the second quarter of this year. A lot of criticism has been directed at the company's processors because of higher power consumption and lower performance.
Samsung's share of the mobile application processor (AP) market fell to 13% in the second quarter of 2020, according to data provided by analysis firm Counterpoint Research. This is three percent less than in the same quarter last year when Samsung had 16%. This trend is seen in all regions of the world except North America, where the company's market share has increased from 9% to 16%. In Europe, Samsung was also the leading smartphone AP company with a market share of 27%.
Qualcomm remains the market leader with a 29% share of the market. However, compared to the second quarter of 2019, its share is down four percent. MediaTek is close on the heels of Qualcomm with a 26% market share. Unlike all others, its share increased by 2 percent. The third place went to HiSilicon Technologies with a market share of 16%, which is 4 percent higher than in the same period in 2019. Apple and Samsung took fourth place with a 13% market share.
Overall, the COVID-19 pandemic has negatively affected the global mobile processor market, leading to a 26% decline in the second quarter of 2020. It is expected that 5G adoption will stimulate the market next year. It is likely that MediaTek, Qualcomm, and Unisoc could do much better by taking advantage of Huawei's issues.