Samsung is in the lead of the global market of memory chips for smartphones(DRAM) again. In the first half of 2020, the company had the best numbers in terms of both shipments and revenue, with a revenue share twice as large as that of its "sworn" competitor. According to a new report by Strategy Analytics, Samsung Semiconductor had a 49% revenue share in the first half of 2020, while SK Hynix and Micron Technologies had 24% and 20% revenue shares, respectively. As to shipments, Samsung's market share was 54%.
In the global market of NAND flash chips for smartphones, Samsung accounted for 43% of revenue in the first half of the year. The revenue shares of Kioxia Holdings Corp. and SK Hynix were 22% and 17%, respectively. The combined revenue in the segment of memory chips for smartphones amounted to $19.2 billion in the first half of 2020. In the second quarter of 2020 alone, the revenue increased by 3% compared to the same period in 2019, amounting to $9.7 billion.
With the upcoming holiday season, smartphone sales sare expected to increase, which could lead to higher revenue for Samsung in both the DRAM and NAND flash segments. At the same time, the sanctions against Huawei imposed by the United States could negatively affect memory chip manufacturers, including Samsung.