Samsung is one of the most popular smartwatch brands in the world. It shares leading positions with Apple in the rapidly growing wearables market. According to a recent report, Samsung became the second largest smartwatch vendor in the world in the first quarter of 2020.
As stated by Strategy Analytics, Samsung smartwatch shipments totaled 1.9 million in the first quarter of 2020. Over the same period in 2019, Samsung shipped 1.7 million smartwatches. Despite such an increase, its market share fell slightly from 14.9 to 13.9 percent.
Apple is still the undisputed leader in the smartwatch segment. Apple shipments amounted to 7.6 million units in the first quarter of 2020, compared to 6.2 million smartwatches over the same period in 2019. Unlike Samsung, Apple's market share grew from 54.5 to 55.5 percent. Garmin took third place with a market share of 8 percent and 1.1 million smartwatches shipped.
It is assumed that the reason for the slowdown in Samsung's growth was the coronavirus lockdown in South Korea, as well as the renewed competition from competitors such as Garmin. Despite the situation with COVID-19, the smartwatch market grew by 20 percent in the first quarter of 2020, compared to the same period last year. However, it is expected that shipments will decline in the second quarter of 2020. The Galaxy Watch Active 2 has been highly rated by users, and the company is already planning to release new smartwatches later this year.